Make your booth a “destination” with attendees prior to them arriving at the show, and once they are onsite, by advertising in the Preshow Planner or the Program and Exhibits Guide:
The World of Concrete Pre-Show Planner is a digital resource for trade professionals attending or considering attending the World of Concrete 2021. The Pre-Show Planner will provide an overview of the show’s education program, exhibitor list, trade show floor plan, special events, speakers, featured new products, and destination information for Las Vegas. This advance guide will provide the user a tool for planning their time at the show -- including which exhibitors to visit! With the planner’s digital format, we will link key information to additional sources to provide more content to the user. Advertisements in the planner can link to special offers and incentives to drive attendees to your exhibit at the show.
The WOC Program & Exhibits Guide is the print resource distributed at the show from bins throughout the exhibit halls and at registration. Attendees come to WOC with a plan of exhibits they “must see” based on current and future projects. They use the Program & Exhibits Guide to “map out” their days at WOC of MUST VISIT EXHIBITS. Exhibiting companies, miles of aisles, exhibit halls, outdoor areas, multiple live demos and over 100 seminars is so much for any attendee to manage and assure they know about and see all there is to experience at WOC, that’s why the Program & Exhibits Guide is effective.
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